Yes, your eyes are not deceiving you. This was taken in mid August at my local Dollar Tree store. I won't even show you what I found the next aisle just yet, but you can probably guess on the first try.
For those of you who may not know anything about my previous employer beyond the fact that I am a retired govt employee, my very first job with he state of Connecticut was helping prepare old CT newspapers for microfilming (preservation).
Short info dump: back in the late 80's/early 90's, CT, along with dozens of other states, received grant money from the feds to catalog/microfilm old local newspapers from the 18th through the 20th century.
History lesson: during that extended time period, local newspapers is where you really got the nitty gritty of local town life, both the good, the bad and the fugly (any true crime podcast with integrity will often use local media sources for the bulk of their research).
Back then, local newspapers were, more often than not, the purveyor of good solid journalism. If you wanted a good take on a particular event that was maybe covered in a regional paper with a short paragraph, local was the way to go.
Unfortunately, by the late 1980's/early 1990's, all of that good journalism slowly made its way to the sewer system, as consolidation started taking place and it was not for the better. Just like today, where less than six companies control AM/FM radio and the podcast world nationwide, back then you had a lot of companies scoop up and purchase small town weeklies to make 'money' and to promote uniformity.
One of the most egregiously crass companies (in my opinion) that help accelerate the trend of "all the news that you will read will be printed", was a media company called The Journal Register Company. Apparently, they thought that dominating the market would bring them credibility.
Problem was, they went about it in such as horrendously bad way, that they made everyone else that you would have a low opinion of, look good.
Lets use my home state of Connecticut as an example of what this company did to the majority of the weeklies (and a couple of dailies) that they ultimately acquired.
Prior to being bought out by JRC (now 21st Century Media), the average weekly in Connecticut was between 48-72 pages and cost about 75 cents to $1 per issue (this was in the 1990s). Each one was unique to the community they served.
After being bought by JRC, the following changes were made:
- the page count was slashed to 16 +/- pages with a 25%/75% ratio of print to ads (larger percentage to ads), plus a 50% price increase.
- the masthead was changed to conform to a particular corporate standard. In other words, no individuality that would make the paper unique to the town.
- what little news was published wasn't really local, but more regional than anything else.
Now if I want local news that's fit to read, my fix is divided between a classified weekly that gets mailed out to a tri-town area that features 6-10 pages of local town news; and a monthly magazine that has local and syndicated news (mostly all purpose like home improvement, medicine, etc), with spotlights on various residents and businesses.
My state is simply a large sample of what this company did to the media properties that they had acquired. I believe this uniformity, plus other corporate malfeasance, led to the downfall of this company, and ultimately led it to being acquired and rebranded.
This kind of crappy corporate behavior, in my opinion, is a majority contributing factor to why the American media is on such a downward spiral to irrelevance. You don't treat subscribers as a commodity that can be bought and sold, and express shock (SHOCK, I SAY!) when people go elsewhere for their news.
This kind of bull fritters is why I stopped being a newspaper consumer going on now for two decades, and instead get my news fix elsewhere, where I can get more bang for my dollar.
Have a fantastic week, and remember, newsprint is a fantastic way to waste your money that could be better used on that Dunkin' Donuts mocha latte with a shot of espresso.
{c} 2026 by G.B. Miller. All Rights Reserved


